EUROINTEGRATION OF THE NATIONAL TOURISM INDUSTRY

Анотація

The article is devoted to the study of the dynamics and structure of the tourism in the structure of national economy, trends in the development of the tourism industry in Ukraine, as well as determines its place in the ranking of countries of the European region using its own methodology for calculating the integral index of the efficiency of the multi-vector influence of the factors of tourist attractiveness of the territory. These factors are systematized according to the main groups of indices such as ecological, cultural and historical, information and communication, tourism material and technical resources, transport and logistics accessibility, criminal situation in the region, the general image of tourism in the region, the use of which allows to determine the competitive position not only for Ukraine, but also for other tourist regions. Special attention is paid to determining the lines of integration of the national tourism industry into the European tourist region.