USING SOCIAL ENTREPRENEURSHIP POTENTIAL FOR CREATIVE ECONOMY DEVELOPMENT

Lyudmyla Remnova

Анотація


The article investigates the possibilities to combine a powerful potential of social entrepreneurship with the main goals of creative economy development in the context of new trends of 21st century. The existing approaches to social entrepreneurship and social innovation are systemized with the focus on using creativity as a new productive factor capable to add new value and provide sustainability in creative industries. The relationship and coevolution of the main social and economic concepts (1.0, 2.0 and 3.0) concerning society, enterprise and social entrepreneurship in the epoch of global changes is revealed. The role of socially driven creative enterprises as a change agents delivering cultural and social values to their communities is justified.

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