ENVIRONMENTAL MARKETING AS A PARADIGM FOR SUSTAINABLE ENVIRONMENTAL AND ECONOMIC DEVELOPMENT

Олена Боєнко, Михайло Дубель

Анотація


The aim of this article is to examine the conceptual basis of environmental marketing evolution and its role in the modern economic system. Appearance of environmental marketing was caused by the contradiction between the necessity for further development of the economic system, meeting the growing demand and the preservation of environment. In terms of sustainable environmental and economic development, environmental marketing means activity aimed at meeting the needs of present and future generations in terms of life quality improvement without environment degradation.


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