A PORTRAIT OF CONSUMERS BABY BOOMERS GENERATION

Антоніна Какодєй

Анотація


According to theory of generations (N. Hovey and W. Strauss) the population living on the territories of countries divided in the generation by year of birth. Consumer Segment – generation of baby boomers is regarded in the article. Specific features of the behavior of representatives of this generation, the conditions of their formation, the values are analyzed. Effect of generation values on the formation of goods and services on the modern market is regarded. Key aspects on which need focus experts in marketing when dealing with representatives of the audience is described.

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